Trust & safety
Do QR Codes Expire? What Actually Stops Working and Who Controls It
A QR code image never expires, but the thing behind it can. The seven real causes, who controls each, and five questions to ask be...
Field notes
What a QR campaign can actually prove.
Written for marketers who have to justify the spend. Which numbers hold up, where a code belongs, when static is the honest answer, and what to check before anything goes to print.
QR Code vs NFC Tag vs Short Link: Which One Should You Actually Print?
QR codes, NFC tags and short links compared on cost, range, reach, visibility and tracking, with a placement-by-placement guide to choosing and combining them.
Placement
GS1 Sunrise 2027: What the Move to 2D Barcodes Means for QR Codes on Your Packaging
Retail is moving from linear barcodes to 2D codes. What Sunrise 2027 asks of brands, why a short link is not a GS1 Digital Link, a...
Techniques
WhatsApp QR Code for Business: Three Ways to Build One and What Each Can Measure
Three ways to put a WhatsApp chat behind a QR code, what Meta's own codes can and cannot do, and how to tell which print placement...
India
UPI QR Code vs Marketing QR Code: Why 'Static' and 'Dynamic' Mean Different Things
A UPI payment QR and a marketing QR look alike but do different jobs. How they differ, what 'static' and 'dynamic' mean for each,...
Techniques
The QR Code Pre-Print Checklist: 40 Checks Before It Goes to Press
Forty binary, verifiable checks across payload, construction, branding, placement, measurement and governance before any QR code p...
India
Choosing a QR Platform in India: GST Invoices, INR Billing and DPDP
An eight-point procurement checklist for an Indian buyer choosing a QR platform: billing, GST invoicing, DPDP posture, legal entit...
Static vs dynamic
When Static Wins: 6 Cases Where a Dynamic QR Is the Wrong Tool
Six honest cases where a static QR code beats a dynamic one, what you give up in each, and why a code meant to outlive any vendor...
Analytics
Attribution Without Cookies: QR Codes as First-Party Measurement
Why a QR scan is a cleaner first-party signal than a cookied click, what it can and cannot attribute, and the honest limits of sca...
Placement
Shelf, Window, Counter and Receipt: QR Placement for Physical Retail
Four in-store QR zones, each with its own intent, sizing and failure mode, plus the closed-shop-window placement most retailers ov...
Techniques
A/B Testing With QR Codes: Two Codes, One Campaign
The two valid ways to A/B test a QR campaign, why most print tests are directional rather than statistically significant, and the...
Trust & safety
Quishing: What Marketers Must Check Before a Code Goes to Print
Quishing defence for the brand whose code is on the poster, not the consumer scanning it: overlay attacks, lookalike domains, and...
Trust & safety
Dead QR Codes: 7 Ways a Printed Code Stops Working
Seven specific reasons a printed QR code stops scanning, how to test for each one, the fix, and whether it was preventable before...
Trust & safety
Who Owns Your QR Code? The Case Against Rented Redirects
Every dynamic QR code depends on somebody's domain and company staying alive. A buyer's due-diligence checklist, answered honestly...
Placement
QR Codes at Events: Booth, Badge, Standee and Stage
Size and height rules for booth, badge, standee and stage QR codes, and the honest case for a spoken short link over a stage-slide...
Techniques
Designing a QR Code That Looks Like Your Brand Without Breaking the Scan
How much a centre logo can cover, why colour choice is a decoding decision, and the test protocol to run before a branded QR code...
Analytics
Geo Data From QR Scans: What You Can and Can't Infer
How QR code location data is actually derived, why it's rarely precise, and what it's genuinely useful for once you stop expecting...
Analytics
Device and OS Breakdown: Turning Scan Data Into Landing-Page Decisions
What device and OS data from a QR scan should actually change on your landing page, with the India-specific case for a hard page-w...
Static vs dynamic
Print Once, Change Forever: Editing a Dynamic QR After It Ships
What actually changes when you edit a dynamic QR code after print, what stays fixed forever, and why the edit audit trail matters...
Placement
QR Codes on Packaging: Size, Quiet Zone and Print Rules That Prevent a Reprint
The print-production rules that keep a packaging QR code scannable: minimum size, the quiet zone, barcode placement, contrast and...
Analytics
Reading Your Scan Curve: What Time-of-Day and Day-of-Week Data Is Telling You
Five recognisable QR scan curve shapes, what each one usually means, and what to actually do about it.
Analytics
What a Good QR Scan Rate Looks Like, by Channel
Honest QR scan rate ranges by channel, why published benchmarks disagree so widely, and how to judge your own number without one.
Techniques
The QR Code CTA Formula: Wording That Actually Lifts Scan Rate
A verb-payoff-time formula for QR call-to-action wording, 25 before/after rewrites, and where the line sits relative to the code i...
Techniques
12 QR Code Campaigns That Worked, and the Mechanic Behind Each
Twelve QR campaign patterns, each broken into its mechanic and why the code was load-bearing, not decorative, so you copy the mech...
Analytics
UTM Parameters for QR Codes: A Naming Convention You Can Copy
One opinionated UTM naming convention for QR codes, built around the physical channel and placement, with copy-paste worked exampl...
Analytics
Total Scans vs Unique Scans: Why Your QR Report Is Double-Counting
Total and unique scans answer different questions. Here's how uniqueness is actually estimated, and which number to put in a clien...
Placement
Where to Put a QR Code: 18 Placements Ranked by Scan Intent
Eighteen QR code placements ranked by what the person standing there actually wants, with realistic dwell time and minimum size fo...
Analytics
QR Code Analytics: The 9 Metrics Marketers Should Actually Track
What a QR scan can and cannot tell you, metric by metric — nine numbers worth reporting and two that only look like data.
Static vs dynamic
Static vs Dynamic QR Codes: How to Choose, and What It Costs to Get It Wrong
A decision framework for static vs dynamic QR codes, built around reprint cost and vendor dependency rather than a feature list.