Analytics
Attribution Without Cookies: QR Codes as First-Party Measurement
Why a QR scan is a cleaner first-party signal than a cookied click, what it can and cannot attribute, and the honest limits of sca...
Topic
Analytics
Which numbers a QR campaign can actually prove, which ones only look useful, and what to report.
8 articles
Analytics
Geo Data From QR Scans: What You Can and Can't Infer
How QR code location data is actually derived, why it's rarely precise, and what it's genuinely useful for once you stop expecting...
Analytics
Device and OS Breakdown: Turning Scan Data Into Landing-Page Decisions
What device and OS data from a QR scan should actually change on your landing page, with the India-specific case for a hard page-w...
Analytics
Reading Your Scan Curve: What Time-of-Day and Day-of-Week Data Is Telling You
Five recognisable QR scan curve shapes, what each one usually means, and what to actually do about it.
Analytics
What a Good QR Scan Rate Looks Like, by Channel
Honest QR scan rate ranges by channel, why published benchmarks disagree so widely, and how to judge your own number without one.
Analytics
UTM Parameters for QR Codes: A Naming Convention You Can Copy
One opinionated UTM naming convention for QR codes, built around the physical channel and placement, with copy-paste worked exampl...
Analytics
Total Scans vs Unique Scans: Why Your QR Report Is Double-Counting
Total and unique scans answer different questions. Here's how uniqueness is actually estimated, and which number to put in a clien...
Analytics
QR Code Analytics: The 9 Metrics Marketers Should Actually Track
What a QR scan can and cannot tell you, metric by metric — nine numbers worth reporting and two that only look like data.