Campaign mechanics, CTA wording, branding within the decoding limits, and testing.
6 articles
Three ways to put a WhatsApp chat behind a QR code, what Meta's own codes can and cannot do, and how to tell which print placement...
Forty binary, verifiable checks across payload, construction, branding, placement, measurement and governance before any QR code p...
The two valid ways to A/B test a QR campaign, why most print tests are directional rather than statistically significant, and the...
How much a centre logo can cover, why colour choice is a decoding decision, and the test protocol to run before a branded QR code...
A verb-payoff-time formula for QR call-to-action wording, 25 before/after rewrites, and where the line sits relative to the code i...
Twelve QR campaign patterns, each broken into its mechanic and why the code was load-bearing, not decorative, so you copy the mech...
